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- Comfort Meets Everyday Functionality
- Body Positivity and Inclusive Sizing
- Sustainability as a Competitive Differentiator
- Victoria’s Secret (US)
- H&M (SE)
- Calvin Klein (US)
- Chantelle (FR)
- Triumph (DE)
- Aerie (US)
- Savage X Fenty (US)
- Lise Charmel (FR)
- Wacoal (JP)
- Boux Avenue (GB)
- Product Types: Bras, bralettes, panties, shapewear, sleepwear, sports lingerie
- Materials: Cotton, lace, microfiber, eco-friendly fabrics
- Consumer Groups: Women, men, gender-neutral categories
- Distribution Channels: E-commerce, specialty stores, department stores, direct-to-consumer brands
- Acceleration of sustainable fabric adoption
- Smart textiles integrating health and performance features
- Inclusive sizing and adaptive lingerie for diverse body needs
- Direct-to-consumer growth supported by AI-powered fitting technologies
- Hybrid retail models combining virtual shopping and in-store experiences
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Source: PR News Releaser
Lingerie Market Outlook 2025–2035: Sustainability,…